SEARCH Engine Optimization for YouTube

 

image :https://www.google.com/search?

 

What Is SEO for Videos on Google

 

Search Engine Optimization for YouTube, also called video ranking, stands for a set of techniques that help optimize the content you’ve added so that people will find it when they search. If a user searches in the title of your video, they will be shown several options to choose from. When users click on an alternative result, we call it “a second chance to show your work.”

 In Google’s algorithm, these two types of data are considered by them to be important. Search engines take this information into consideration when ranking the videos. So we can say that if there are many choices, then Google’s algorithms are going to look at all those options. It is said that Google wants videos with the most views over the others.

Another point here is that even when someone searches a different keyword related to the original topic, he or she still has to pay attention to that particular one because it is already present in the content. The more times you use it, the more points you get and that’s what Google understands. As soon as you watch your video, you have a way to know whether or not it is good enough for its purpose.

 These kinds of rankings are done using video descriptions, keywords, Meta descriptions, tags, tags, metadata, etc. There is no guarantee that this will work for every video but it works great. Most often, our description is only five characters, but the titles and tags are usually more than 100. You must get your keywords and description right to be able to display ads. And the best thing is, it’s just like being on vacation! Not only will you discover new things, but you can also use YouTube as a social network.

Video descriptions will be displayed in both vertical and horizontal screen directions. If you want to see how the videos are showing up on a regular basis, visit YouTube’s home page and you will see something similar to a map where the videos are displayed next to each other and you can follow them by clicking on their pages. Here, you can select the video you want to check out, which should always be the latest one, from the list, and open and play it until the end. Now, let’s move on to a little bit about links. A link, much like a button, sends us a message and takes us somewhere else.

 This is why it’s very useful – we just need to enter a website address and click on “view” and it shows us where to go next. But sometimes, because we don’t know where to go and want to find something else, we want to click again instead of “view”, so they’ll also show us another place. To avoid that kind of mistake, let’s add a comment so that other viewers can also see it. Commenting on comments is known to be helpful. Here and there, there are different ways to do it. Some are really creative.

 Here are some things you can do: comment on the video if it is not that interesting to you, write down an idea about it (if there are any), reply to comments (that won’t change anything), follow the comments. But there are also a lot of tools for you to make things easier and more convenient. Let’s face it: We don’t want that kind of problem. To have better control over your comments, you may use: Blogger

Youtube Comments & Social Networking tools

Comment templates

Comment plugins

Comment extensions

Comment-based advertising

 

How Are Videos Rank In Google? How Does Google Rank

 

When I talk about google ranking for videos, I always suggest you to check out this tool: Google Ranking Console, or GRC for short. Its interface is a desktop app that allows you to analyze your own site for keywords, or YouTube for keywords. They give a pretty good overview of how Google ranks videos.

 As you may see on the table, our video descriptions can be found very often among the top items. However, what most often happens is that keywords “youtube for kids games”, “youtube for preschoolers kids”, “YouTube for toddler kid’s toys”, are not found in the first position.

Some things are hidden with simple keywords but Google doesn’t notice. So if you write “youtube for dogs toys” in GRC, it will return almost nothing (a few terms in the “YouTube Family Games” category). That’s because keywords that are too vague or generic will be skipped. But that’s not the case, because you haven’t given Google any specific keyword.

 You should give your keywords in order to show what you have in mind. The main thing to remember is that when you’re writing, try to put your audience’s interests in it.

You will also see that your videos with long tail keywords are more likely to appear in the lower ranks than those with short tail keywords.

It is worth mentioning that Google uses “semantic match” to determine the quality of videos and determines the search results on Google (and YouTube). According to them, videos can be considered high grade when the keywords are used in the subject.

So it makes sense that they would consider it the same level as well. Because when we talk about keywords, words and phrases, we usually talk about topics and people who are interested in it. Using semantic match is much better for finding what you’re looking for.

 Semantic match is the method that helps the system distinguish between keywords and the target. This algorithm is based on comparing the context that makes the video. For instance, say that when your video is about cars, and some person mentions a car, you can have a huge overlap between these terms. Then, Google will notice this and decide that this video belongs to the “car” category. Or another example are animals – cats and dogs. Dogs can come in almost anywhere, whereas cats are very limited. Cats can only be seen in certain places so dog owners have to keep their pets at home. Google will understand this difference and recognize it.

 So semantic match is a good method for showing how deep your videos go. Just add yourself in the title and describe yourself through it without giving up any information.

 

What about Images?

 

There are also a couple of problems with keywords. Image searches also tend to be very problematic. People tend to upload images and forget that they have to wait for a while (usually 20 seconds) to load. But when people upload a picture, they cannot change it and it seems like someone took their photo and uploaded an image.

 So here, it’s easy to be fooled. You can easily manipulate an image by selecting a filter, changing color and adding a background. This is often a big mistake and it can bring Google back a lot of money (or maybe even worse: a decrease in traffic and revenues). Therefore, it isn’t safe to put keywords directly on images. Don’t use keywords and try to do general searches on pictures.

 

How to Use Keywords to Show Thumbnails on Your Website

 

As you see on the table, Google can see three different classifications: full thumbnail, mid-thumbnail, side-footer, and footer. First of course, the full size will show what’s available on your website and all the links and buttons. But Google will also show a snippet of your description in the center of that section.

For your posts, it can be useful to optimize your keywords by including as much keyword related information as possible. Add these keywords in the description and try to provide as much information as possible. More description leads to a higher score.

 Try to mention keywords that are already mentioned among your post titles. Include keywords that contain multiple categories or subcategories (e.g., the video game industry, photography, fitness or dance), rather than mentioning the whole article title. Also, don’t forget the category – this will help you show off that video on the homepage.

But Google, by combining the text and keywords, can see even more categories and find exactly what you have in mind. That’s one of the reasons why the majority of bloggers don’t use keywords. You can think about any field of interest and start typing about it (especially about videos), but Google says that you cannot show videos that do not belong to it. You can include anything in the YouTube description but you have to be specific about it.

 Adding links here and there to your stories is necessary but not enough. You have to provide information and create categories for your categories. Keep the structure of your post, keep all your keywords. Think of the headline and try to keep as many of them as possible (not only keywords).

 Be specific, but as much as you can, keep your keywords. You may need to use AdWords on this and I’ve included links for you to read our blog posts there.

 

Video Optimizing Tips To Build Relevance

 

So, you’ve finally finished, which means that now you can optimize your videos and you’ll finally be able to show them properly. The very first thing to do is to work on your hashtags.

These are used everywhere – if you post on Twitter, all the hashtags will be visible to you, unless you’ve deleted them or have changed the settings on the account. But you can do that for free (but it’ll cost you to increase your visibility).

All the hashtags should be connected to the post title and be descriptive. Think about keywords and think about categories